Renewal · Premium · Classification
5 Line Items on Your Insurance Renewal That Should Raise a Red Flag
By Bob Jacobs, CPCU · Experiential Risk, a Division of ISSI
Renewal season arrives the same way every year. A package lands in your inbox with a new premium number and a stack of policy documents no one has time to read. Your broker tells you the market is tough, rates are up across the board, and this is the best they could do.
If you run a scenic fabrication shop, an experiential marketing company, or a brand activation operation, that process may be costing you tens of thousands of dollars a year — not because insurance is inherently expensive for your industry, but because most brokers have never taken the time to understand what your industry actually is.
Here are five line items worth scrutinizing on your next renewal.
01 — Your Workers' Comp Classification Hasn't Been Reviewed in Years
Workers' Compensation is almost always the largest single premium line for a fabrication shop — and the line most likely to be wrong. If your shop has been coded to a construction or carpentry class since you first bought coverage, you've likely been overpaying for years. If your broker has never raised this question, they haven't been doing their job.
02 — Your General Liability Is Coded to Construction
GL misclassification carries consequences beyond the rate. Construction underwriters apply construction coverage templates — which means your policy may automatically include exclusions that have no business being in a fabrication shop's program: Action Over exclusions, height limitations, subcontractor conditions that silently cap your effective limits.
03 — Your Audit Basis Doesn't Reflect How Your Business Works
A well-structured program defines the audit basis clearly upfront and matches each employee's job function to the correct classification. If your renewal doesn't include a clear description of how the audit will be conducted and what's included in each rating basis, that ambiguity will cost you.
04 — Your Umbrella Limit Hasn't Kept Pace With Client Requirements
$5 million umbrella requirements are increasingly standard in experiential contracts — some require more. A proactive renewal process reviews contract requirements before they become an obstacle, not after. One of our clients had been unable to pursue certain events for years because their carrier couldn't increase umbrella limits. After restructuring their program, that ceiling was gone.
05 — Your Renewal Arrived Less Than 30 Days Before Expiration
A renewal that arrives 30 days or fewer before expiration is not a renewal — it's a take-it-or-leave-it offer delivered too late for you to do anything about it. A properly managed renewal begins 90 to 120 days out. When a broker delivers late, the premium you pay reflects that lack of leverage.
Any one of these red flags is worth a conversation. Schedule your Coverage Blueprint™ Review and find out if your coverage, classifications, and premium truly fit your business.